Taxes are Overrated™

About Us

Our Team

Seth Rosenberg, CFP®, CLU®, LUTCF, GFS

Seth Rosenberg is the CEO of Ability First. He maintains the designations of Certified Financial Planner, Chartered Life Underwriter, Life Underwriting Training Council Fellow, and Global Financial Steward and has worked with Fortune 100 insurance carriers

Correspondence With

Jeff Watson ESQ

Jeffery S. Watson is an Ohio attorney who has had an active trial and hearing practice for 30 years. As a trial lawyer, he has a unique perspective on real estate investing, wealth building, and asset protection. He has tried over 20 civil jury trials and has handled thousands of contested hearings. Jeff has changed the law in Ohio 5 times via litigation or legislation:

Michael Moore CLU, ChFC

Michael is an expert in complex life case design, for ultra-high net worth individuals, trusts, and estates. Michael has worked in all facets of the insurance production industry from brokerage to policy loan servicing. Michael has helped clients with over half a billion dollars in death benefits, providing savings and security to numerous individuals, families, and businesses.

John Hyrel ESQ, CPA

John Hyre is an exceptional tax attorney with 25 years of experience. Prior to venturing into private practice, John worked for a Fortune 500 company as Tax Counsel and for two of the “Big Three” accounting firms as a Tax Consultant. John has been involved in tax planning for clients of all sizes (from brand-newbie on up), start-ups, large corporate and partnership/LLC transactions, international transactions, REITs, and executive compensation arrangements. John also has extensive experience with the taxation of real estate and self-directed IRA’s and 401(k)’s. John has successfully defended such clients in IRS audits and Tax Court. He is one of the very few attorneys with experience litigating (and winning) Tax Court cases that involve self-directed IRAs.

Next Steps...

Are you working with a Fiduciary?
Did you know the average plan pays over 1% in hidden fees?
Would you like to save money on taxes?
Schedule a time to learn more about how the Ability First team can help you.

Contact us



2390 E Camelback Rd # 130
Phoenix, Arizona 85016