Taxes are Overrated™

Ability First

You have the Ability to develop Tax efficient strategies in planning for the present and future.

Why Ability First?

If you are a business owner that is done settling for less than your potential then this may be the most important thing you read today. 

Every year we’ll add a few new select clients to our portfolio and every year we’ll hear similar stories that go like this… 

Their tax bill was too high and the advice their accountant gave them was something along the lines of, “buy a new company truck, it’s, tax-deductible.”

More often than not they probably didn’t need the truck. All they were doing was kicking a can down the road and wasting their money.

At Ability First we look at taking the expenses you need to spend and are already spending and making them tax efficient.

What we’re about

Seth Rosenberg, CFP®, CLU®, LUTCF, GFS

Seth Rosenberg is the CEO of Ability First. He maintains the designations of Certified Financial Planner, Chartered Life Underwriter, Life Underwriting Training Council Fellow, and Global Financial Steward and has worked with Fortune 100 insurance carriers

What does this mean for you?

He has a legal obligation to put your interests far before his own in all recommendations he makes.

Why our services set us apart

Financial Planning

Our focus is on financial efficiency and tax mitigation basis. We believe in working with your existing asset planners, and subject matter experts. Planning is focused on investors and small business owners looking to make more and pay less.


Insurance-based investing and risk management solutions with a fiduciary perspective, no oversold products. Premium Financing, Risk Mitigation, Estate Planning and Private Placement Insurance.

Record Keeping

Qualified and non-Qualified Plan design and management Including 401k, 403b Cash Balance, Deferred Compensation, ESOP.


Custody, clearing, investment advice, due diligence, and asset planning for individuals, plans, and trusts.

Tax Mitigation

Tax mitigation strategies, premium financing, 401(k), captive insurance plans, and more tailored to your need with the assistance of your tax advisors and ours.

How to Get Started

Step 1

Schedule a free one-hour consultation so we can learn about your situation and evaluate if a business relationship will be beneficial.

Step 2

Our team will diligently gather all the necessary information in order to better understand your needs, goals, resources, risk tolerance, and preferences. From there we will present solutions that we believe to be a logical best recommendation.

Step 3

Our dedicated team of industry professionals will build a roadmap to implement the recommendations from our jointly developed strategy that will get the biggest bang for your buck

Ability First Guarantee

At Ability First we pride ourselves on providing a unique approach to advance Financial Planning and Insurance strategies.

Ability First uses the concept of Ethotic Leadership and the Universal framework approach.

Get Your Finances Right

Tax rates are climbing and we do not have a large enough tax base right now to satisfy everything we want to spend. Don’t be part of the crowd that bears the financial burden. In certain instances, estate taxes can hit 80%. Do you want 80% of your hard-earned money to go to Uncle Sam or your kids?


What income do I need to earn to reap the benefits of your service?

Individuals earning more than $250,000 a year will find exceptional value in our service. We save you more money on taxes than you pay us. Always.

What if I already have a financial planner? Do you work with them?

Absolutely. In fact, your financial planner is going to like us because they typically get paid a percentage of assets under management. If you pay less in taxes, you have more money to invest. If your assets grow so do your financial planners’ earnings. It’s a win-win for everybody. 

How soon can I get results?

It depends on your situation and what you’re looking to achieve. With that being said, the wonders of the tax code typically allow us to save you money on your last year’s taxes by filing an amendment.

Next Steps…

Are you working with a Fiduciary?
Did you know the average plan pays over 1% in hidden fees?
Would you like to save money on taxes?
Schedule a time to learn more about how the Ability First team can help you.

Contact us



2390 E Camelback Rd # 130
Phoenix, Arizona 85016